Why End User Activity Monitoring is a Fundamental Requirement for Business Enablement

End User Experience Today (Oct 22 2012)

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   Cloud, Mobility, Big Data, and Social Networking are four major IT trends having a fundamental impact on individuals, businesses, IT organizations and the way information is managed, analyzed, and applied. By managing IT through the lens of the End User, businesses can more effectively embrace the major business benefits of these key trends. But what is the best way to secure insights and conduct such management?

   Today’s Application Performance Monitoring (APM) technologies do not provide a comprehensive view of overall application performance and availability as experienced by the End User. This is because these traditional tools are application-centric vs. user-centric; in other words, their focus is primarily around the end-to-end performance of a single application rather than the totality of experience of the End User.

   As both a critical, yet complementary component of APM, End User Activity Monitoring (EUAM) is the only effective way to gain an accurate view of overall IT service satisfaction, from the perspective of the End User, as well as to achieve meaningful visibility into how End Users are actually using IT – both mandatory business enablers. I believe there are four key areas where EUAM can make a big impact, and by harnessing EUAM data, we are able to deliver better user-focused IT services that drive better business practices.

   If you're interested in learning more about the specific ways in which business environments can further adapt and embrace the benefits of these key IT trends there is a webinar scheduled for Tuesday, October 30th at 11 AM PST/2PM EST: “Managing IT through the Lens of the End User”.

   Aternity and BMC will cover topics including:

   • How the End User vantage point is changing, impacting, and unifying Cloud, Mobility, Big Data, and Social Networking IT trends -- and what this means in terms of how IT operations views the mandate, success, and value of its role
   • How to drive increased business productivity by infusing End User Activity Monitoring into Application Performance Monitoring (APM), IT Service Management (ITSM), and Mobile Device Management (MDM)
   • Overall recommendations to transform into a user-centric proactive IT organization that harnesses EUAM data to deliver better user-focused IT services that drive better business practices

   To learn more and register, please visit http://bit.ly/euam_webinar.

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